By: Liam Bennett |
As Apple rolls out it’s new privacy features, digital advertisers are scrambling to find new ideas to reach customers, especially for re-targeting. Facebook Pixel allows sites to take user data & use it to better target their customers. For example, let’s say I was on Allbirds’ site, looking at new shoes. Chances are, if I don’t purchase, I’ll see an ad for Allbirds in my Instagram feed, minutes later.
These new privacy features allow users to select whether or not Facebook and Instagram can track user data, off platform. 75% of Users are choosing not to allow Facebook to track their online behavior.
What does everyone in the digital marketing world think? I like it. I think it will weed out a lot of ad companies that rip-off their customers by using Facebook’s easy to target platform, while making lazy and uninspired ad campaigns. This should create better, more intriguing advertising that reaches a broader audience online. The tradeoff? It might be more expensive for smaller businesses to crack into the digital marketing world. Only time will tell if this creates a lasting impact in the #advertising world, but I think it will forever change the way we advertise to new businesses.