The 1 Tip Every Law firm needs to create Great Law Firm Video in 2021
Brand marketing is very important in 2021. Trends in the digital marketing sphere point to video as the preferred form of communication. With YouTube being the 2nd most popular search platform, it’s no question as to why internet traffic is moving towards video at a phenomenal pace. More and more companies are asking us, “how can I make a great law firm video?”
The answer is: it’s complex. In 2021, it might seem easy to create a good video. I mean, you can just open your camera app on your iPhone, and shoot something real quick, right?
Well, of course. But, the product you get might raise some questions. The quality of the picture, the editing & content inside of it. Google tends to look at engaging videos as gold. However, videos that get almost no engagement tend to be a bad thing for websites in the long run. At Solvis, we have developed what we like to call the “7 second rule.”
We’re a band of passionate storytellers through the lens of the camera. Whether it’s in the editing room, or out in the production field, we understand exactly how to keep an audience engaged with video.
Tip 1: The 7 Second Rule
The year was 2000. Microsoft held a study that resulted in showing that a person’s attention span in the United States was about 12 seconds. In 2013, it became as low as 8 seconds — one second shorter than that of a goldfish’s.
With all of the channels of communication changing at a rapid pace, information being thrown about on the internet, it’s hard to stand out – especially as a professional service firm like law firms and single attorneys.
At Solvis, we’ve had 7+ years of experience in the field of digital marketing, growing brands by thousands of percentage points on social media & gaining thousands of leads through video.
We know what it takes to create compelling content. 7 seconds is all you need to draw a viewer in, but in order to keep them watching, every 7 seconds needs to be a new bit of information. A new question. In Pre-Production, we ensure getting enough background information from the firms we work with. Then, we use this background to formulate a story. In production, we film in a “documentary style,” telling the story of the brand. When we edit, we’re extremely mindful of the 7 second rule. In creation, we then come up with videos like this:
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