By Liam Bennett
One of the biggest battles in the legal industry doesn’t just come from the courtroom.
It also comes from marketing strategies and competing with other law firms in your area. Engaging videos for your website for email. Social media and other platforms can set your law firm apart. And in video, there’s a bunch of different types that you can do.You can do video testimonials from some of your great clients.
“I’ve never been in that situation before, obviously, so I don’t know what to do.
I immediately went to the hospital to meet with her and her family.”
You could do bio videos so your potential and future clients can see who they’re going to be working with before they even step in the door.
“Really exciting for me as a as an owner of the firm.
I’m a second generation lawyer.
My dad was a lawyer.
He started a law firm of Cellino and Licutous back in nineteen fifty six.
The firm is currently called CellinoLaw…”
The big video, and in my opinion, the most important video for any law firm is called a brand video.
The brand video shows the human aspects of your brand. It can explain your mission, your vision, what your goals for some of your clients are.
Some of your past results, some of the history behind your law firm in anywhere really in between.
“What I believe sets us apart from other
law firms is a combination of an emotional investment
and the objective ability that comes with experience lawyering.”
“It’s very clear to me early on growing up that
the lawyers were the ones solving problems for people in the community,”
“..being in a small law firm of in a small town.
It allows me to make personal relationships with my clients.
I don’t know that you’re going to get
that same treatment from a larger law firm in L.A.”
Brand videos can range anywhere from two to three minutes, but they can explain pretty much everything a potential client needs to know about your firm before signing up.
We’ve worked with firms big and small from one person, personal injury attorney firms all the way to one of the most famous individual lawyers in the personal injury practice.
And everywhere in between. And we’d love to get to know you a little bit about your brand and how we can develop a great video strategy for you.
Give us a call at 516.660.3699 or shoot us an email: email@example.com