The world watches billions of hours of just YouTube daily. It’s not hard to see that video marketing is one of the fastest growing forms of communication for B2B and B2C firms nationwide. With the ease of use of online video advertising, versatility of the form, and overall cleaner nature of everything that video provides, makes it an art that is important to have today.
Why is video so crucial to your marketing strategy? It’s simple, with those statistics in mind. If anyone is considering a career in marketing or digital design, knowing video is a key strength in order to get ahead. It’s not just knowing how to use a camera, though, it’s knowing how to tell a story, and how to distribute & connect with audiences around the world.
Video is evergreen. That means that it’s content that lasts a long long long time. Audio & visual senses activate more parts of the brain. It’s no wonder why people only remember 10% of text and 95% of video. I’m not just throwing stats around either. Think for yourself about powerful videos you’ve seen in the last few days, vs the most powerful texts you’ve read.
Overall, it’s easy to digest, entertaining and engaging, and eventually it’s a huge return on investment (ROI).