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We went through & found our top 18 brand videos of all time. An excellent inspiration.
– Actively seek out relevant & low-cost cross-pollination opportunities
– Create hyper-focused social media channels
– Use Customer Data to influence product development decisions
– Be radically transparent in your marketing materials
– Keep a pulse on customer feedback, and involve customers
– Bring leadership, founder, CEO, etc. to the forefront
– Focus on Existing Customers
– Authentic Storytelling
– Allow Product to be Influenced by Customer
– Inbound Attraction using Video
– Create Content that is Streamable
– Think of Your Brand as a Marketing Company that Sells ________.
I’m a huge fan of great advertising, great products, and great brands. I found myself doing hours of research every weekend, trying to gain a new edge for my company & my clients. Eventually, I realized some of my research should also be shared with the rest of the world.
Looking at some of the best brands in the world, we can take and apply their best strategies in our own ways. Join me for our weekly 15 minute episode, every Tuesday morning, (or anytime after that, it’s not a live event!) for new insights.