What Video Type is Right for My Company? Video Expert Explains Highest Converting Video Types for Business
Without a doubt, video content is the best form of media. It’s captivating, simple to understand, and, when executed properly, very powerful in generating leads. All video content is not created equal, though. It is imperative that you concentrate on video varieties that convert regularly if you want to maximize your return on investment. Let’s […]
Netflix’s Playbook: How to Use Data-Driven Decisions to Grow Your Business in 2024
In the 17 years since Netflix started streaming to today, only two companies out of the hundreds of streaming services have managed to become measurably profitable at all. And those two are Hulu and Netflix. Hulu claims to be profitable. I believe them, but I couldn’t get any solid figures on Netflix. Meanwhile, Netflix reported […]
How Domino’s Saved their Company with Innovative Marketing
This is a transcript from the full 15 minute podcast, which can be found here: This is the story of how Domino’s saved their company with innovative, authentic and transparent marketing. I think this is one of the most memorable ad campaigns in my lifetime. Domino’s pizza actually ranked last in customer favorability, behind Chuck […]
Subaru – Marketing to Your Existing Customers
Why Subaru? In their advertising, Subaru doesn’t focus on customers they don’t have. They just focus on the customers that love the car. And I think that’s really paid off for them over the long term. I think you’re going to get a lot out of this article, because Subaru has really mastered marketing to […]
Crafting the Perfect Corporate Overview Video: A Step-by-Step Guide
A corporate overview video is more than just a nice-to-have; it’s a crucial tool in your communication arsenal. This multimedia approach offers an engaging and dynamic way to tell your company’s story, showcase your products or services, and connect with your audience on a more personal level. Let’s dive into how to create a corporate […]
The Ultimate Guide to Pre-Roll Ads in 2024
Here’s some quick tips to make a stand-out pre-roll ad campaign on YouTube and more In the world of digital marketing, pre-roll ads have emerged as a cornerstone strategy for businesses looking to use video content to their advantage. As we step into 2024, the landscape of pre-roll advertising continues to evolve, offering new opportunities […]
How To Make an Amazing Video for a Non-Profit
This is Solvis Media’s complete step-by-step guide on crafting compelling nonprofit videos. In today’s digital world, video content is paramount to a brand’s marketing strategy. Nonprofits can use this powerful medium to tell their stories and connect with customers, clients, and the world. Whether you’re aiming to boost awareness, increase donations, or engage volunteers, this […]
How Brand Authenticity is Highlighted in Video – a Brief Comparison of Burger King & Chick-Fil A’s new commercials
Did you know that the average NFL fan watches close to 3,500 commercials each year? Measuring Authenticity Breakthrough Research This year, Breakthrough Research did an incredible job creating metrics for brand authenticity for 2023. In their survey of 5,000 people, they studied 20 categories of authenticity amongst 100 different brands. They found that people responded […]
The Ultimate Guide to Video Production for Financial Service Firms
What is Financial Video Production? Why Video is a Game-Changer in today’s Finance IndustryHave you ever noticed how a good video can make you forget that you’re watching an ad, a how-to, or a simple introduction to a new topic? For your target audience, finance isn’t always the easiest topic to digest. Video, when done […]
How to Make a Great Video for LinkedIn: A Video Production Guide
Our video production professionals share some tips and tricks for optimizing your videos for LinkedIn, along with some key statistics that illustrate the importance of video on the platform.