How Brand Authenticity is Highlighted in Video – a Brief Comparison of Burger King & Chick-Fil A’s new commercials
Did you know that the average NFL fan watches close to 3,500 commercials each year? Measuring Authenticity Breakthrough Research This year, Breakthrough Research did an incredible job creating metrics for brand authenticity for 2023. In their survey of 5,000 people, they studied 20 categories of authenticity amongst 100 different brands. They found that people responded […]