Top 20 Home Services Website Designs in 2025
The design of your home services website can significantly influence your business’s success in digital marketing.
The websites our home services digital marketing agency creates are fresh, intuitive, and never templated – helping your company rank higher. It’s also important to deploy SEO, so you can bring in new customers through Google & other search engines. We recommend video production, quality photography, and creative content to help make your site look amazing, and to achieve unmatched results in our digital marketing campaigns. If you need inspiration for the best looking home services website designs, you’ve come to the right place.
Whether you’re in HVAC, plumbing, electrical work, or general handyman services, a visually appealing and user-friendly site will help your company grow. We put together the 40 best home services website designs that showcase innovation, usability, and customer focus in the HVAC, Electrical, Plumbing, Roofing & other home services industries.
If you need your home services website designed, reach out to our design team for a free consultation! We provide world-class website design services to home services companies.
Why a Great Website Design Matters for Home Services
When it comes to home services, your website will bring in more customers than ever before. It can also serve as a place to help past customers refer new customers, a place for past customers to leave reviews, and a landing page for success stories & quality photography/video. Customers often make decisions based on their online experience—a clean, easy-to-navigate, and professional home services website design can mean the difference between securing a client or potentially losing them to a competing company.
Key Features of High-Performing Home Services Websites
- Mobile Responsiveness: With most users searching for services on their phones, your site must look and function well on all devices.
- Clear CTAs (Call-to-Actions): Ensure visitors can easily book services, request quotes, or contact your team.
- Fast Loading Speeds: A slow website can drive potential clients away. Optimize images and reduce unnecessary elements.
- SEO Optimization: Include keywords like “plumbing services near me” or “emergency HVAC repair” to rank higher in search results.
- Trust Indicators: Display client reviews, testimonials, and certifications to build credibility.
How to Build a Winning Home Services Website
1. Key in on Local SEO
To rank highly on Google, improving & incorporating location-specific keywords will help your website rank higher on search engine results. For example, include keywords like “best plumbers in [city]” or “24/7 HVAC repair near me.”
2. Film Customer Testimonials
Potential clients trust reviews from real customers. Highlight success stories and display testimonials prominently on your homepage. 77% of people who have watched a brand’s video testimonial say it has influenced their purchasing decision. Build social proof & win over more clients with a world-class customer testimonial video by Solvis Media.
3. Use Online Booking
Make it easy for customers to schedule appointments by including a straightforward booking system. Features like “Book Now” or “Request a Quote” buttons (CTAs) should be visible on every page. There are a multitude of options & digital apps to use for online booking for home services companies.
4. Use High-Quality Visuals
Images of your team at work, before-and-after project shots, and clean service icons help show your company’s professionalism, past results, and build trust with potential customers. We provide award winning photography to our home services clients.
The 20 Best Home Services Website Designs in 2025
These are the 20 home services websites that we absolutely love. These website designs are from HVAC, Electricians, Plumbers, Roofers, Landscapers, Pest Control Services, Handyman Services, Carpet Cleaners, Pool Maintenance, Window Cleaners, Gutter Installers, Painters, Appliance Repair, Home Security Installers, Flooring Installers, General Contractors, Masonry Services, Home Inspectors, Deck Builders, Fence Installers and more.
1. Absolute Home Services
Absolute Home Services has an absolutely sleek, user-friendly website. Clear navigation and prominent CTAs make the user journey much more simple, reducing the click-off-rate. The first thing we see are the excellent customer reviews, and a prominent ‘GET A FREE ESTIMATE’ button, as well as an accessible phone number.
https://www.absolutehomeservices.ca
2. Southern Home Services
Southern Home Services prominently displays contact information and interactive location maps, making navigation easy for all customers. Additionally, they have a live chat feature, which is great for increasing conversion rates.
https://www.southernhomeservices.com
3. United Home Services
With clear CTAs and interactive elements like a sticky chat feature, United Home Services’ website allows visitors to easily find service types, and book services. What we love the most about this website is the authentic pictures of their team – that are clearly not stock images. That extra bit of authenticity connects with customers much more than traditional stock images.
https://unitedhomeservices.com/
5. Carter Services
Bold, clickable buttons and service icons allows customers find what they’re looking for quickly. Carter Services gets to the point quickly, explaining exactly what they do within the first 2 sentences. Our favorite feature is the large display of their 1,700+ Reviews, with an aggregate of 4.9/5 stars. This is an excellent website design example for a plumbing, heating, HVAC, and electric service company.
https://www.carterservices.com/
6. Sears Home Services
This site’s “schedule now” feature and simple, two-step process explanation make booking appliance repair services quick. This is a great example of using online booking to its fullest potential. The main customer service line is also boldly featured on the top corner of the page.
https://www.searshomeservices.com/
7. PreFix
A minimalist design with standout “get started” buttons and process icons creates a modern and efficient user experience. Showing publications in which they’re featured in is a great way of building credibility online.
8. Integrity Home Solutions
Integrity Home Solutions provides a plethora of services, including Air Conditioning, Plumbing, Drain Services, and Electrical Services. Prominent CTAs and an accessibility tools window make this website inclusive and user-friendly, as well as showing all service areas without being too noisy. Our favorite part of this site is the banner, with a large photo of the entire team.
9. NJR Home Services
A scrolling carousel featuring high-quality images and “learn more” buttons enhances visual appeal and navigation.
10. Sanders Home Services
If you need inspiration for a great plumber, HVAC, or electrical website, Sanders Home Services is a great sample for one with less calls-to-action & more featured imagery. This website features a scrolling carousel of job sites, customer reviews, and an interactive “chat now” box. What we like the best is the featured brand video, which builds trust and engagement.
11. ACE Home Services
On ACE Home Services’ website, color and bold icons are placed up front as essential CTAs (calls to action), allowing potential customers to navigate quickly. If you’re a handyman looking for a great website design example, this is it.
https://www.acehardwarehomeservices.com
12. Lion Home Service
An emergency service field and clear service icons make this site ideal for time-sensitive situations. Our favorite part of the site is the featured images of the team members, alongside the company van.
13. Colorado Home Services
Simple, yet effective design elements like a free quote window and an emphasis on environmental commitment stand out.
14. Five Star Home Services Inc.
A scrolling carousel video highlights the company’s top services in an engaging manner.
15. Stafford Home Service
https://www.staffordhomeservice.com
16. Maitz Home Services
Our favorite part of this website is the coupons displayed for customers first & foremost. They clearly display all of their value adds early on.
17. Mr. Rooter
A professional layout with quick access to service information and contact details ensures a seamless user experience. Mr. Rooter includes subpages for each locale, which helps with local SEO. This drastically improves SEO overall for many home services companies.
18. Bone Dry Roofing
This is our favorite example of a roofing company website design.
19. Expert Home Service
20. T&S Roofing Systems
Additional Tips for Ranking High on Google and Bringing in More Website Traffic for your Home Services Company
1. Create a Blog Section
A blog can provide value-added content for potential customers while improving your SEO. Write about topics like “Seasonal HVAC Maintenance Tips” or “The Importance of Regular Plumbing Checks.” Keeping your site updated with fresh content is very important for search engine rankings.
2. Optimize for Speed
Compress images (use .Webp or small .jpg files), reduce server response times (minify code & use quick loading fonts), and use caching (free plugins available online) to ensure your site loads quickly. Google prioritizes fast websites in its rankings, and customers appreciate not having to wait.
3. Use Video Content
Video production can significantly boost engagement. Create short clips showcasing your team, explaining common home service issues, testimonial videos, or give tours of recently completed projects. A professionally produced video can help you stand out from competitors.
4. Make Navigation Simple
Complicated menus can frustrate users and lead them to leave your site. Use a clear, concise menu structure that guides visitors to the information they need without confusion.
5. Introduce a Live Chat Feature
An AI-assisted live chat tool allows customers to ask questions in real-time, which can increase lead conversion rates. Program the chat bot to ask for an email or phone number to follow up! Many users prefer instant communication over email or phone calls.
Featured ‘Recipe’ – How to Create a Professional Home Services Website
Just like any great dish – great digital marketing has a recipe as well. Here’s a step-by-step “recipe” to create a home services website that converts. This website design methodology works for HVAC, Electricians, Plumbers, Roofers, Landscapers, Pest Control Services, Handyman Services, Carpet Cleaners, Pool Maintenance, Window Cleaners, Gutter Installers, Painters, Appliance Repair, Home Security Installers, Flooring Installers, General Contractors, Masonry Services, Home Inspectors, Deck Builders, Fence Installers and more home services companies.
Ingredients:
- A responsive website template
- Clear and engaging CTAs
- High-quality visuals
- Local SEO keywords
- Customer testimonials
- Fast loading speed
- Contact forms with minimal fields
Time:
- Initial Prep: 1 Month
- Website Design: 1-2 Months
- Content Marketing: 3-6 Months
- Continuous Updates: 6 Months +
- Best Results in: 6-12 Months
Directions:
- Start with a clean and responsive design that adapts to mobile and desktop, we recommend using WordPress to start.
- We add high-quality images to the homepage and service pages.
- Sprinkle in strong CTAs like “Schedule Your Free Estimate” or “Call Us Now.”
- Mix in local SEO keywords throughout the site, particularly in headings and meta descriptions.
- Layer in social proof with client reviews and testimonials.
- Bake it all together with fast-loading pages and easy navigation.
- Test your site on multiple devices to ensure a seamless experience.
- Serve with ongoing updates (blog posts) and optimizations (new plugins) to keep your website fresh and engaging.
Best Website Features to Add for Home Services Customers
1. Customer Portals
Offer a secure login area where clients can view service histories, pay invoices, or schedule follow-ups. This adds convenience and increases customer loyalty. You can also add options to refer friends.
2. Interactive Tools
Consider adding tools like cost calculators or project estimators. These features engage users and provide immediate value.
3. Social Media Integration
Embed your social media feeds directly into your website to showcase updates, promotions, and customer interactions.
4. E-commerce Capabilities
If you’d like to upsell products like filters or cleaning supplies, or sell direct to customers online, adding an e-commerce section (use Woo Commerce or similar apps) will create a new revenue stream for your business.
5. Multilingual Support
If your target market includes non-English speakers, offer multilingual options to make your site accessible to a broader audience. There are certain apps that give this accessibility feature for multilingual home services companies.
Conclusion
These home services websites showcase the importance of intuitive navigation, clear calls to action, and engaging visuals. Whether you’re redesigning your website or building one from scratch, these examples and tips can serve as inspiration for creating a site that stands out and converts visitors into loyal customers.
Regardless of your main service area, HVAC, Electricians, Plumbers, Roofers, Landscapers, Pest Control Services, Handyman Services, Carpet Cleaners, Pool Maintenance, Window Cleaners, Gutter Installers, Painters, Appliance Repair, Home Security Installers, Flooring Installers, General Contractors, Masonry Services, Home Inspectors, Deck Builders, Fence Installers and more can all benefit from world-class website design services.
Investing in a well-designed website can transform your home services business, bringing in more clients and boosting your credibility. Follow this guide, and you’ll be well on your way to creating a high-performing, customer-centric website.
If you or a colleague are looking into digital marketing for your home services company, get a free quote from our team today.
