Case Study: Over 1.5 Million Organic Views for King Law

King Law is a Boutique Law firm in Rochester, New York, founded by attorney Bob King.

King Law initially reached out to us in 2019 for 40+ FAQ videos. Becoming one of the first clients of Solvis Media, we established a long-tenured agency-business relationship. 

After seeing success with these videos, King Law reached out in 2022 to help promote the firm’s values to potential customers. We wrote, directed, filmed, and produced a brand video, a case-study video, and a multitude of bio videos for the firm. The brand video did exceptionally well in attracting new clients and cases.

In early 2023, we established a completely innovative digital content strategy, including bringing a full-length podcast to market. King Law is one of the first and only firms in the country to have a full-length video podcast, now with thousands of weekly listeners. 

In mid 2023, we filmed a 10 minute documentary, featuring the story of Dawn Greene, a woman who lost her husband to water contamination at Camp Lejeune. This documentary saw tens of thousands of views & signups for the class-action lawsuit, all across the country. 

This combination of organic videos, digital strategy, and consistency netted King Law new cases, and over 1.5 million organic, non-paid views from 2023-2024 across all platforms – with nearly 1 million on YouTube alone.