Corporate Overview Videos - Video Production for Companies & Businesses

Corporate videos can vary widely depending on their purpose. Key types include customer testimonials, explainer videos, interviews with industry experts, product demonstrations, instructional clips, crowdfunding videos, conference and exhibition videos, CSR (Corporate Social Responsibility) videos, email marketing videos, and FAQ videos. Each type serves a specific role, from enhancing brand awareness to promoting products or services.

Planning and budgeting are crucial for the success of corporate video production. Consider factors like the location of the shoot, the number of actors needed, the duration of the shoot, and the size of the production crew. A well-thought-out budget should account for all these variables to ensure a smooth production process.

ROI calculation varies depending on the type of video. For product marketing videos, training videos, and B2B marketing videos, you can use specific formulas that consider factors like sales figures, cost savings in training, and increased conversion rates. These calculations help estimate the potential returns from the investment in video production.

We focus on the technical aspects like camera selection and lighting. High-quality lighting is essential for creating the desired visual effects and mood. Also, using a two-camera setup for interviews is recommended as it allows for smoother editing and a more professional final product. The most important thing for all corporate videos is high-quality audio. People can handle lower image quality, but not lower audio quality. However, if you want your brand to look the part, investing in quality production value is incredibly important. Otherwise, it could look sloppy, especially on a main page.  

Your company overview video should clearly communicate your brand values, detail your products and services, explain where and how customers can purchase these, and highlight what makes your company unique. This approach helps in forming a connection with the audience and effectively communicates your company’s strengths.