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At Solvis Media, we take a multifaceted approach to marketing for doctors. Not only do you need to appear high on search rankings and local search, you also must build trust with potential patients through excellent reviews, videos, and professionally written content on your website. If your practice doesn’t rank well on Google, doesn’t show up on Local search results, or isn’t bringing any new patients through the door, we can help.
We work with doctors and healthcare providers to grow their practice and get new patients online. Browse some of our methodologies, tips, and tricks, or give us a shout to get a free proposal.
We’re a ‘done for you’ agency – simply sign up, and we handle everything marketing from there.
With a comprehensive service stack, we do everything from website design, SEO, and video production, to lead generation for doctors.
Leave out the guesswork for patients - we use clear, crisp video marketing to communicate your values and success stories.
We’re a done-for-you digital marketing company – so sign up, and we handle everything marketing from there.
Digital marketing for doctors involves a comprehensive in-depth approach. Whether it be Search Engine Optimization (video, blog, content, keywords), Conversion rate optimization (video, testimonials, appointment forms), Local Search Strategy, (reviews, photos, video), or additional strategies such as email marketing, video SEO via YouTube, social media, we’ve got doctors covered for all things digital marketing.
Sharpening your brand’s message is always key for digital marketing. When browsing online, patients are consistently asking: “Why should I choose your practice over a competitor’s?”
Our team creates clear, crisp content that answers that question for potential patients. First, we help medical practices outline their “why.” Then, in our copywriting phase, we pair this with your expertise, and bio to create your value proposition. Here’s a sample:
“Leaning on her professional expertise as a decades-long board certified physician, Dr. Allison Appleseed leads a team of handpicked practitioners, nurses, and compassionate staff to provide unparalleled, patient-focused care.”
In advanced digital marketing, producing videos is the way to go for communicating these values. Have a look at some recent videos we’ve done for the healthcare industry.
Content marketing is a double-edged sword for marketing professionals. It helps us rank our clients on Google, and also improves likelihood of turning a ‘click’ into a conversion. This starts with well-written content that is not only keyword dense, but also providing quality information.
We accomplish this through something we call ‘problem/solution’ content marketing. This involves creating a set of frequently asked questions that are commonly searched on Google. Then, we work with your medical team to write blog posts, articles, and landing pages that correspond.
This drives new website traffic, and also builds trust with potential patients. Key examples include: sharing information on digestive health (for Gastroenterologists), or promoting kidney health (for Nephrologists). This can be done through video or blog posting. At Solvis, we take a customized approach to make your practice a foremost authority in your field.
Keyword planning, keyword research, keyword this, keyword that. We use keywords to reach the right people, for the right searches. We optimize all of your web pages to rank highly on specific searches. So if a customer is searching for a new primary care physician, your website needs to show up on page one – and it’s our responsibility to make that happen.
Today, people have more access to information than ever before. Consumers can make purchasing decisions with the click of a button. That’s why we focus well beyond just the technical ‘ranking’ aspects of SEO. We provide intuitive, trustworthy content on every page, building your ‘know, like, and trust’ factors with potential patients.
One of our core focus areas for digital marketing for doctors is CRO. This is the most important to set your medical practice up for success digitally. CRO keeps website ‘clicks’ on the website, and then turns those ‘clicks’ into clients and new patients. At Solvis Media, we do so for doctors by building trust through creative content.
Our approach involves well-written copy, smart placement of CTA’s & forms, and creating well-produced, high level video content for patients, such as brand videos, testimonials, and case study videos.
Combining SEO with CRO are the ingredients for our clients success. And, our CRO numbers are absolutely phenomenal, with many Solvis clients seeing up to an 80% increase in website conversions within a few months. Conversion optimization is incredibly important for efficiency in digital marketing, lowering costs & improving margins overall.
Local SEO sometimes is more important than on-page SEO for practitioners in the healthcare industry. When searching for keywords such as ‘Internal Medicine specialist’ or ‘Optometrists near me,’ this triggers a search engine such as Google or Bing, to showcase a map of Optometrists or Internal Medicine specialists nearby. Not only that, this map also features verified customer reviews, which can significantly boost trust, and rankings for practices. Each search engine has a different platform, and different nuances for local SEO. Google’s widget, for instance, is called ‘Google My Business.’
At Solvis Media, we set up local SEO pages for doctor’s offices & medical practices, get reviews from past customers, and rank your practice higher than competitors.
Since we opened our doors in 2021, it’s been our mission to build businesses through digital and visual media. That’s why, at Solvis, we provide our clients with only the best methods for digital marketing, including website design, SEO, video production, pay-per-click (PPC) and CRO. Additionally, we help our clients get started with social media management and marketing, email marketing, and more. If you or a colleague would like to learn more about our services, or want a free project proposal, reach out to us via our contact form.
We do digital marketing for doctors in all fields, including, but not limited to: Chiropractors, Clinical Psychologists, Optometrists, Podiatrists, Audiologists, Dieticians, Nutritionists Internal Medicine, dermatologists, cardiologists, plastic surgeons, general practitioners, obstetricians, gynecologists, psychiatrists, allergists, pediatricians, urologists, ophthalmologists, Endocrinologists, Rheumatologists, Gastroenterologists, Hematologists, Nephrologists, Pulmonologists, Sports Medicine Doctors, Infectious Disease Specialists, Pain Management Specialists, Geriatricians, and emergency doctors.
“Solvis understood my firm’s brand and internet marketing goals immediately, and put in place an effective digital media campaign that captured those goals. We have already seen results in improved engagement and, most importantly, new clients. Excellent video work.”
CEO | INJUREDCT
“Solvis Media positioned our brand across several social platforms resulting in a significant impact in visits to our website and conversions to clients. We appreciate the commitment, insights and professionalism with which the Solvis Media team handles our account. They have proven to be a valued partner.”
CEO | STEPUP Coaching
“Solvis Media provided excellent, professional video… I’m very pleased that I chose to hire Solvis Media and would recommend it to others.”
OWNER | CODY WARNER LAW
We have worked with clients in all industries in Connecticut, ranging from the corporate world, professional service firms, lawyers, nonprofits, doctors & healthcare, and educational sectors, to fitness and tech.
We have experience spanning decades at the intersection of creativity and functionality. Video-first is our model, and the statistics don’t lie – we’re Connecticut’s best choice for all aspects of digital marketing, including website design, website support, digital ads, SEO, pay per click, video production, video strategy, social media strategy, and more!
See a remarkable difference in your marketing & sales. Give us a call at 516-660-3699, or use the ‘Contact Us’ page to learn more.
We were founded in 2021, with our first office opening in New York, and then New Haven, Connecticut.
We take on digital projects of all types for Connecticut companies. We’re a full-stack digital marketing agency & creative content agency, whether it be a large-scale website redesign, a results-driven video, or anything digital – we’ve got you covered.
Contact us today and let’s get to work on your next video project!
We service all major, mid-major, and small markets throughout the entire United States, including, but not limited to: Major: New York, NY, Los Angeles, CA, Chicago, IL, Houston, TX, Austin, TX, Dallas, TX, Washington, D.C., San Francisco, CA, Atlanta, GA, Boston, MA, Miami, FL, Philadelphia, PA, Seattle, WA, San Diego, CA, Phoenix, AZ
Mid-Major Markets:
Denver, CO, Minneapolis, MN, Charlotte, NC, Orlando, FL, Tampa, FL, St. Louis, MO, Cleveland, OH, Detroit, MI, Cincinnati, OH, Pittsburgh, PA, Kansas City, MO, Austin, TX, Indianapolis, IN, Nashville, TN, Baltimore, MD, West Palm Beach, FL, Tallahassee, FL, Jacksonville, FL.
Small Markets:
Raleigh, NC, Salt Lake City, UT, Hartford, CT, New Haven, CT, Columbus, OH, New Orleans, LA, Buffalo, NY, New Hampshire, Maine, Rhode Island, New England, Richmond, VA, Albuquerque, NM, Oklahoma City, OK, Des Moines, IA, Boise, ID, Charleston, SC, Little Rock, AR, Spokane, WA, Reno, NV, Sarasota, FL, Greenville, SC,
Digital marketing for doctors reaches new patients through proven methods such as SEO, PPC, website design, content marketing, video production, and social media. At Solvis Media, our proven process has helped medical practices to attract new patients and grow medical practices nationwide.
For healthcare practices with recurring patients, using digital marketing for acquisition and finding patients with recurring visits, the long-term ROI is excellent, with some practices seeing a 500% return on their digital marketing investment in 3 years. Beyond the ‘hard numbers,’ there are plenty of soft statistics showing that digital marketing is necessary for doctors. In fact, over 50% of patients check Google reviews before selecting a provider, with 77% of patients using search engines prior to booking appointments.
We take a blended approach, with a healthy balance of creative content marketing and paid ads. Content marketing includes writing keyword-rich website pages, SEO, collecting reviews, and creating high-level video content. Paid campaigns involve Local Service ads, and pay-per-click.
Affiliated with the American Medical Association? They provide a 8 Week Marketing Course for a small fee for healthcare professionals throughout the United States.
Google Ads has particular compliance measures that healthcare practices must follow. At Solvis Media, we’re attuned with this & make sure to follow all advertising policies.