Roofer Digital Marketing

Digital Marketing for Roofing Contractors

Generate More Online Leads Than Ever for your Roofing Company

Solvis Media does digital marketing for roofing companies, providing roofers with website design, SEO, video production, and lead generation.

With our comprehensive digital marketing for roofing contractors service stack, we increase web traffic for our clients by an average of 157%, and increase online conversions by an average of 80%. 

Speed Up Sales with Digital Marketing for Roofers

Leave out the guesswork for potential customers, and dominate the competition with our data-driven, video-first approach. 

Roofing company’s sales teams using our digital marketing services, on average, see a 2x increase in response rates from potential leads, and have increased overall lead-to-sale conversion rates by as much as 20%.

The Only Home Services Digital Marketing Company You'll Need

There’s a massive amount of company turnover in the home services digital marketing agency sphere. Not here. Solvis is the last digital marketing company you’ll need, with 95% of clients having retained Solvis Media for 4 or more years. Get started for free today, and start seeing the Solvis difference. 

marketing agency for home services

Is Solvis Media the right digital marketing partner for my roofing company?

If you're focused on overall business growth

We work primarily with roofers that are ready to take their business to the next level. Our roofing digital marketing agency helps our clients grow their overall market share, get new customers & achieve higher revenues.

If you want to dominate the online competition

We dramatically increase website traffic, online leads, and sales efficiency for roofing companies. With our best-in-class digital marketing methodology, you’ll beat the competition and bring in more customers than ever before.

If you're looking for a long-term roofing digital marketing partner

We work with roofing companies that are seeking a digital marketing agency for long-term growth. We’re not just another digital vendor – we genuinely want to see your company meet the business goals you set out to achieve. We work tirelessly to achieve long term success for your roofing company, from day one.

Get the revenue growth that you're looking for.

Roofers of all kinds face difficult competition in their respective online markets. Our digital marketing agency for roofing companies does growth better than anyone else. Using data-driven roofing marketing strategies such as SEO, Website Design, and Pay-Per-Click, we drive more traffic than ever to your company’s website. Then, through world-class video production, we turn clicks into customers, lowering the cost of digital client acquisition in the process. At Solvis Media, we work with roofing companies, contractors, service providers, and repair specialists to grow their business and get new leads online. Browse some of our methodologies, tips, and tricks, or contact us to get a free proposal.

"Solvis understood my firm’s brand and internet marketing goals immediately, and put in place an effective digital media campaign that captured those goals. We have already seen results in improved engagement and, most importantly, new clients. Excellent work."

Nate Baber

We've got your Roofing company covered for all things digital marketing

We’ll handle every aspect of your roofing digital marketing so you can focus on doing what you do best—serving your customers. From web design to SEO, social media, and content creation, we’ll create a custom marketing strategy to meet & exceed your growth goals.

Search Engine Optimization SEO for Roofers

Roofing companies can reach more people in your target market with SEO. We create well thought out, keyword-dense, organic website content. 

Roofer Website Design

Clean, accessible, and user-friendly roofer website designs are key to establishing trust, and getting more people to hit the coveted ‘contact us’ button.

Video Production for Roofing Companies

Our portfolio speaks for itself. World-Class writing, direction, and production quality, since day one. We’ve produced videos for contractors, plumbers, Roofing companies HVAC companies, and more.

Local Service Ads & Pay-Per-Click for Roofing Companies

We reach the right people, at the right time with paid ads. Then, see the benefits of our conversion rate optimization practice, with lower overall client acquisition costs. 

Search Engine Optimization (SEO) for Roofers

Smart keywords, more clicks, more customers

For SEO (Search Engine Optimization), as a roofing digital marketing agency, we use keywords to reach the right people for the right searches. We optimize all of your web pages to rank highly on specific searches. So if a customer is searching for “roof repair near me” or “roof replacement services,” your website needs to show up on page one—and it’s our responsibility to make that happen. 

More than ever before, customers are using the internet, local search, and search engines to find the roofing company that’s right for them. If your company’s website doesn’t rank well on Google, doesn’t show up on local search results, or isn’t bringing any new customers to your business, we can help. Solvis Media is a highly rated, top digital marketing agency for roofing companies.

internet marketing HVAC company

Website Design & Development for Roofing Companies

Turning clicks into customers with Custom web design

The websites our roofer digital marketing agency creates are fresh, intuitive, and never templated – helping your roofing company rank higher. We deploy our SEO service, bringing new customers in through Google & other search engines. We use video production, quality photography, and creative content to help make your site look amazing, and to achieve unmatched results in our digital marketing campaigns. 

If your roofing company is looking for a internet marketing partner that can make an incredible, sales-driving website, you’ve come to the right place. 

We create award-winning website design for home services companies.

Video Production for Roofing Companies

Roofing Company Video Production

Content marketing is a double-edged sword for marketing professionals. It helps us rank our clients on Google and also improves the likelihood of turning a ‘click’ into a lead. This starts with well-written content that is not only keyword-dense for SEO but also provides useful, quality information.

Today, people have more access to information than ever before. Customers can make purchasing decisions, or lack thereof, with a click of a button. That’s why we focus well beyond just the technical ‘ranking’ aspects of SEO. We provide intuitive, trustworthy video content on every page, building your ‘know, like, and trust’ factors with potential customers.

CRO, Pay Per Click (PPC) and Local Service Ads

Reach more customers than ever before, for less

Solvis Media is a highly rated, top digital marketing agency for roofing businesses. Our claim to fame is our built-in conversion rate optimization practice. Through CRO, we lessen the cost of digital client acquisition, bolster sales efficiency, and help improve margins overall between sales and marketing budgets. We create explainer videos, brand videos, and use other smart (and secret) data-driven methodologies.

After reducing the cost of digital client acquisition for home services companies, we deploy targeted digital ads on Google, Bing, Social Media, and beyond – reaching more customers than ever before, for less.

Local SEO & Google My Business for Roofing Companies

Local SEO Services & More

Roofing Company Local SEO is sometimes more important than on-page SEO for service providers in the roofer industry. When searching for terms such as “roof repair near me” or “get a new roof quote,” this triggers a search engine to display a map of roofing companies nearby. Not only that, this map also features verified customer reviews, which can significantly boost trust and rankings for businesses. Each search engine has a different platform and nuances for local SEO. Google’s tool, for instance, is called ‘Google My Business.’ At Solvis Media, we set up local SEO pages for roofing companies, gather reviews from past customers, and rank your business higher than competitors. 

Additionally, as a roofing digital marketing agency, we create custom branded videos that educate potential customers on the value of the solutions your roofing company may offer. We add in brand videos & testimonial videos to drive conversions on landing pages. This makes ‘clicks’ more efficient, which in turn, lowers the cost of pay-per-click and search engine marketing by improving conversion rates. 

We also offer email marketing, automated review collections, CRM implementation, and appointment scheduling solutions to automate and scale your business online.

video marketing agency for home services companies

What you'll get with our digital marketing agency for roofing companies:

Optimized Website Design

Better digital marketing campaigns for roofing companies start with better websites. We build beautifully designed, custom websites that rank highly on Google, Bing & other search engines.

Generate New Traffic, Leads & Sales

We use a combination of smart methodology, paid ads, and CRO to boost leads & sales. Within the first few months of services, home services companies see an average website traffic increase of 157%, up to a 2x increase in online leads, and up to a 20% increase in overall lead-to-sale conversion rates.

Build Your Best Book of Customers

We streamline & automate your roofing company’s online reviews system, build better mailing lists, and create simple, easy-to-use online referral programs.

Get the Competitive Advantage of a Solvis Video

Our main goal is to grow your roofing business through traditional digital tools such as Website Design, SEO, Pay-Per-Click & digital ads. By adding in our high-level videos, we get our clients more conversions, improve sales efficiency, and significantly decrease the cost of digital client acquisition.

Providing Revenue-Driving Internet Marketing for Roofers, Contractors, & Home Services Companies

Digital Marketing for Your Roofing Company

Send us a brief message, and we’ll match you with one of our digital marketing experts to talk more about your marketing project. We want to hear about some of your short & long term goals for your company, and we’ll give free insight on marketing strategy, costs, expected results, and more.

Our agency provides digital marketing services to roofing companies in all 50 states. We service all major, mid-major, and small markets throughout the entire United States, including, but not limited to: Major: New York, NY, Los Angeles, CA, Chicago, IL, Houston, TX, Dallas, TX, Washington, D.C., San Francisco, CA, Atlanta, GA, Boston, MA, Miami, FL, Philadelphia, PA, Seattle, WA, San Diego, CA, Phoenix, AZ. Mid-Major Markets include: Denver, CO, Minneapolis, MN, Charlotte, NC, Orlando, FL, Tampa, FL, St. Louis, MO, Cleveland, OH, Detroit, MI, Cincinnati, OH, Pittsburgh, PA, Kansas City, MO, Austin, TX, Indianapolis, IN, Nashville, TN, Baltimore, MD Small Markets: Raleigh, NC, Salt Lake City, UT, Greenville, SC, Hartford, CT, Columbus, OH, New Orleans, LA, Buffalo, NY, Richmond, VA, Albuquerque, NM, Oklahoma City, OK, Des Moines, IA, Boise, ID, Charleston, SC, Little Rock, AR, Spokane, WA, Reno, NV, and Sarasota, FL.

Industry Insider

A simple guide to jump-start your roofing marketing efforts

At Solvis, we understand the world of marketing can be overwhelming. In the world of digital marketing, there’s many terms & strategies to navigate. Here, we’ve put together some of the most frequently asked questions, a terminology index, and some quick tips to get started. 

What is internet marketing?

Internet marketing, or ‘digital marketing’ essentially means any marketing methods that exists online. Digital marketing companies will either be specialists or generalists. At Solvis Media, we focus on a few core digital marketing necessities, and do them better than anyone else. For marketing, we use search engine optimization, conversion rate optimization, beautiful web design, email marketing, pay-per-click, and video production as core functions of our practice. 

What is SEO? How can roofing companies use it?

When searching for products or services, select websites & businesses will show up first. Most people don’t actively think about how that happens. The first websites and businesses that show up on Google, Bing & other search engines have a symbiotic relationship with the search indexes. In order for your website and business to rank high on Google or Bing, you must invest in what is called SEO, or Search Engine Optimization. 

When working on a website’s SEO, there’s a few things to keep in mind. First, you need a quality, fast, well-designed website. Next, you’re going to need keyword-rich, informative, dense content. A lot of it. Then, high quality customer reviews, a listing on Google maps & local listings as well. In order to rank #1 on Google or Bing, you’re also going to want to invest in a high-quality video. Websites with video content are 53 times more likely to rank on the first page of Google search results. 

Those are some of the things to consider when working on SEO best practices. At Solvis, we help our customers rank #1 on Google and Bing in their target market. To start ranking higher on Google, contact us for a free project proposal.

Pro tip: for written content, we highly recommend against using AI or outsourced blogging, as customers will read what’s being written! 

roofing home services website design example

Why an optimized, expert-designed website is important for marketing

Just as with CRO & SEO, optimized, expert designed websites are important for customer interactions, and getting customer information. A hard to navigate, slow, and difficult to use website is going to keep clicks off the website. One of our mottos for website design is ‘turn clicks into customers.’ We do this through well-placed call to actions, expert design, well-flowing informative content, and high-quality videos. Our customers see an average conversion rate increase of 80% within the first 6 months of services. 

How effective is video production for roofing companies?

Video-first marketing, or video production, is an extremely effective marketing technique for roofing companies – it builds trust, demonstrates expertise, and increases your website’s Google or Bing search ranking. By creating high-quality videos, roofing companies can connect with potential customers online and turn viewers & visitors into customers. Want our favorite stat? Websites with videos on them are 53 times more likely than their competitors, to rank on the first page of Google search results!

digital marketing agency

Building an Email List for Roofing Companies

Building an email list is one of our key recommended strategies for roofing companies. With a well-made list, email marketing helps get your company repeat business, and boosts customer loyalty (giveaways, quarterly check-ins, free advice). Additionally, as a tangible asset, building an email list can significantly increase the value of a roofing company, if you’re positioning for an eventual sale or retirement.

Pay-Per-Click Advertising & Local Service Ads

Pay-per-click (PPC) advertising for digital marketing is a type of online advertising where you’d pay a small fee any time a customer clicks on the ads we generate. The fee is typically measured through the acronym ‘CPC’ (Cost Per Click). It’s one of the ways you can drive immediate visits to your website, rather than earning them organically by using search engine optimization (SEO) or some of our other marketing methods.

PPC is commonly used on platforms like Google Ads, Bing Ads, and social media networks such as Meta (Facebook), Instagram, or LinkedIn. Pay-Per-Click is optimal for high-intent searches like “roofing services near me” – you’ll bring in new customers that are already in the market & ready to call for a quote.

Custom Solutions

How we help drive revenue for roofing companies with customized marketing strategies

At Solvis, we use our base-line digital marketing methodology for all customers. Then, to drive even more traffic & revenue, we add customized solutions for each specific industry.

We have additional marketing methods we’ve used specifically for the unique business of roofing. Click to expand.

Reaching Customers for Urgent Repairs with Local SEO

When in need, customers will often search online for local roofing companies who can do emergency repairs. They’ll use terms like “emergency roofing company near me” or “local roofer.” These are high-intent leads ready to book immediately. Our first order of business is to implement SEO strategies to rank for select keywords such as “emergency roofing company [city]” or “roof repair near me.” We optimize your website for mobile users & accessibility, and make appointment setting a breeze with smart calls-to-action. We also use Google Ads and local service ads with audience targeting for instant leads.

Building Trust & Generating High Value Leads with Content Marketing for Roofers

Customers may be researching roofs & styles of roofs. They often rely on online reviews, educational content, and clear pricing to make decisions. In fact, at least 70% of US consumers say their purchasing decision has been influenced after watching a video. At Solvis, we create content marketing campaigns with high-quality videos like “Top Roof Types for Your Home in 2024” or “Why you need a grey colored roof.” Once we film & produce explainer videos, just watch as the conversions immediately increase.

 

For growth, we run B2B marketing & ad campaigns targeting property managers, contractors, and facility managers. We do this via LinkedIn, Facebook, and, for high-intent searches, Google. We use SEO to target commercial roofing keywords, such as “new construction roofing vendor.”

 

We showcase your company’s reliability and history by creating testimonial videos & case studies from existing commercial clients. We also use Google My Business posts for verified reviews. If you rely on general contractors for consistent, large-scale projects, we design portfolio-style websites with high-quality photography & videos of completed projects. 

digital marketing agency

Why an optimized roofing website design is important for digital marketing

Just as with CRO & SEO, optimized, expert roofer website design is important for customer interactions, and getting customer information. A hard to navigate, slow, and difficult to use website is going to keep clicks off the website. One of our mottos for roofer website design is ‘turn clicks into customers.’ We do this through well-placed call to actions, expert design, well-flowing informative content, and high-quality videos. Our customers see an average conversion rate increase of 80% within the first 6 months of services. 

See your sales skyrocket with our roofer digital marketing agency.