Build a better shopping experience for your customers with shoppable video ads
Shoppable Video content streamlines shopping advertising for e-commerce brands. It creates a better customer experience and drives quicker sales on digital ad platforms. Seamlessly integrate your product with the opportunity to buy them in one unified customer experience. Using these interactive ads, your customers can discover your latest products, and purchase directly from the same ad platform.
Shoppable Video Content & Digital Ad Creation
A shoppable video is an interactive video format that allows viewers to click on products featured in the video to learn more or make a purchase. For businesses, it can enhance product presentations, improve customer engagement, and streamline the sales process on digital advertising platforms.
- Facebook Shops: You can create a Facebook Shop that allows for direct purchases from your business page. Shoppable videos can be posted on your page, linking directly to products in your Facebook Shop.
- Facebook Live: Utilize live video features for real-time product showcases, where viewers can interact and purchase directly through links provided in the video.
- Instagram Shopping: Tag products in your shoppable videos that are posted on Instagram. Users can tap on these tags to learn more and make purchases.
- IGTV and Reels: Leverage IGTV for longer-form shoppable content and Instagram Reels for shorter, more dynamic shoppable videos.
- Learn how to make shoppable videos on instagram
Twitter / X
- Use Twitter to share short clips of your shoppable videos with direct links to the products or your online store.
- Twitter also allows for the integration of ‘Shop Now’ buttons or links in tweets, directing followers to purchase pages.
- YouTube allows for the integration of shoppable ads and annotations within videos. Viewers can click these to be taken directly to a product page.
- Leverage YouTube’s vast audience for longer, more detailed shoppable video content.
Shoppable Video Content – Everything You Need to Know
Shoppable video content is an all-new way of using the power of video to gain traction on products, enhance shopping experiences, and improve advertising outcomes.
As video producers, we get asked frequently about how to create and use this new type of video content. Interested in implementing shoppable video technology for your business? Give us a quick email or call. Our creative director can help guide you through the process of campaign ideas & our producers can begin video ad creation.
What is a shoppable video?
A shoppable video is an interactive video format that allows viewers to click on products featured within the video to learn more about them or make a purchase directly from the video.
How do customers purchase products from a shoppable video?
While watching the video, customers can click on any product that interests them. A popup will appear with more information about the product, including price and a direct link to the purchase page.
How does shoppable video work?
On the web, integration typically involves embedding a video player into your website or platform. For social media, this involves adapting the content to suit the unique features and user behaviors of each platform.
What is your pricing for video content creation?
We offer a range of pricing models based on features and scale, from basic packages for small businesses to enterprise-level solutions. Subscription plans can also be tailored to your specific needs.
Creating shoppable videos for Instagram
- Set Up an Instagram Business Account
- If you don’t already have one, convert your existing Instagram account to a business account. This is necessary to access shoppable features.
- Connect to a Facebook Catalog
- Link your Instagram business account to a Facebook catalog. This can be done through Facebook Business Manager. Your product catalog holds all the items you want to feature in your shoppable videos.
- Create Your Shoppable Video Content
- Develop engaging and high-end video content that showcases your products. Ensure the video is tailored to your target audience and aligns with Instagram’s format and style preferences (like vertical videos for Stories and Reels). Our company produces these types of videos for all brands and industries.
- Tag Products in Your Video
- When uploading your video to Instagram (on your feed, IGTV, or Reels), use the product tagging feature to tag products featured in the video. Users can tap these tags to see product details.
- For Instagram Stories, you can use product stickers that viewers can tap to learn more about the featured products.
- Optimize Video Description
- Write a compelling caption for your video. Include relevant hashtags and a clear call-to-action, encouraging viewers to explore the tagged products.
- Publish and Promote Your Video
- Once your video is ready, publish it on your Instagram account. You can also use Instagram’s paid promotion features to reach a wider audience.
How we produce shoppable video content for companies
We’re here to help you navigate the increasingly complicated process of creating shoppable video content
- Give us a call
Let’s chat about what videos you’re looking to create and see if our production team is a good fit for the project. We’ll discuss the details of your video project and develop a plan.
- Ship your products
Once we complete the pre-production process, simply ship your products to our Connecticut studio, and we begin filming new video ads for your company.
- Produce your new videos
We’ll work with you the entire way, from storyboarding and writing, to polishing and editing. The timeline on the production period is dependent on the size and scope of your project. Contact us for a delivery timeline & a full quote for your next project.
- Launch your shoppable ad campaign
We help assist your team with publishing and implimentation of the shoppable videos. Each platform, social media or web, requires different videos and different approaches. We’re here to help.