Netflix’s Playbook: How to Use Data-Driven Decisions to Grow Your Business in 2024
In the 17 years since Netflix started streaming to today, only two companies out of the hundreds of streaming services have managed to become measurably profitable at all. And those two are Hulu and Netflix. Hulu claims to be profitable. I believe them, but I couldn’t get any solid figures on Netflix. Meanwhile, Netflix reported […]
How Domino’s Saved their Company with Innovative Marketing
This is a transcript from the full 15 minute podcast, which can be found here: This is the story of how Domino’s saved their company with innovative, authentic and transparent marketing. I think this is one of the most memorable ad campaigns in my lifetime. Domino’s pizza actually ranked last in customer favorability, behind Chuck […]
Subaru – Marketing to Your Existing Customers
Why Subaru? In their advertising, Subaru doesn’t focus on customers they don’t have. They just focus on the customers that love the car. And I think that’s really paid off for them over the long term. I think you’re going to get a lot out of this article, because Subaru has really mastered marketing to […]
Inspirations: Today We’re Inspired by RedBull
I’ve always been super inspired by Red Bull’s approach to marketing. If you’re familiar with their stunts, documentaries, and sponsorships – Red Bull is incredibly focused on organic video content. When your campaign is fueled by those who embody the brand, it can lead to real magic online. How can we capture that same energy […]