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What Video Type is Right for My Company? Video Expert Explains Highest Converting Video Types for Business

Without a doubt, video content is the best form of media. It’s captivating, simple to understand, and, when executed properly, very powerful in generating leads. All video content is not created equal, though. It is imperative that you concentrate on video varieties that convert regularly if you want to maximize your return on investment. Let’s examine the best-performing videos and the reasons behind their remarkable ability to turn viewers into customers.

Product Demo Videos

Videos that showcase your product’s functionality provide a clear, visual explanation of its usage. Viewers are more likely to recognize the worth of your product and feel comfortable making a purchase when they see it in use.

Key Techniques:
Emphasize the characteristics and advantages.
For the purpose of demonstrating usability, use live demos.
Finish with a compelling call to action (CTA).

Customer Testimonial Videos

Customer Testimonial Videos build credibility and trust by showcasing real customer experiences with video. Make use of social proof to demonstrate that other people have had successful experiences.

We usually film these as in-depth success stories, showcasing how your product has helped others. That’s the best way of getting value from a testimonial. We structure these videos with a straightforward problem-solution-results script.
Key Techniques:

Use a Q & A session to produce unscripted testimonials. Then, edit down the interview to a concise, 1-2 minute video.
Present a variety of client testimonials on your website – the more the merrier.

These can also be filmed remotely, check out our other company, Tidal Wave Testimonials, where you can get excellent user-filmed video if you’re on a budget.

Explainer Videos

Explainer videos can simplify hard-to-understand products or services, and give customers an easy way of figuring out how they can help. In a 2-3 minute video, they can be informed on if they do or don’t need your product or service.

Key Techniques:

Keep them engaged – we use animations and a variety of different visuals to keep customers engaged throughout the video.

Be problem-solving oriented: give potential customers a reason to watch! You’re solving a problem for them with your product/service

Be quick, but not too quick, be thorough, but not too thorough.

How To & Tutorial Videos

How-To and Tutorial videos give customers ease of mind when it comes to products that are difficult to understand.
An added benefit: creating these videos can position your brand as a helpful resource, and become the key player in your industry. Make sure you’re clear and detailed in your instructions, slow is always better than fast with tutorial videos. Customers can always skip forward, but can always have a hard time keeping up with experienced pros. Make sure you optimize for SEO – Look up FAQ’s and work backwards from there.

Promotional Videos

Promotional videos are a type of marketing video designed to advertise and promote a product, service, event, or brand. They aim to generate interest, build excitement, and usually have a CTA, encouraging viewers to take a specific action, like making a purchase, signing up for a newsletter, or attending an event. Promotional videos are typically high-energy, and incredibly focused on delivering a clear message.

2 Key Techniques:

Focus on creating a strong, attention-grabbing opening.
Clear CTA at the end of the video.

The Brand Video

The brand video is the ultimate mash-up of all types of high-converting videos. Read more about the brand video here.

These are just some of the many high-converting video types.

Schedule a free consultation with me to hear about pricing, and see what types of videos are good for your company!

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