Personal Injury Lawyer Marketing

Marketing for Personal Injury Lawyers & Law Firms

Personal Injury lawyers need top-level digital marketing in order to get the best cases & best clients. At Solvis Media, our agency provides stand-out, custom digital marketing services for lawyers and law firms in all practice areas.

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Search Engine Optimization (SEO) for Personal Injury Lawyers

Reach more people in your target market with well thought out, keyword-dense, organic website content.

Personal Injury Lawyer Website Design

Clean, accessible, and user-friendly websites are key to establishing trust, and getting more people to hit the coveted ‘contact us’ button.

Personal Injury Lawyer Video Production

Our portfolio speaks for itself. World-Class writing, direction, and production quality, since day one. We’ve produced hundreds of professional videos for law firms.

Local Service Ads & Pay-Per-Click for Personal Injury Lawyers

We reach the right people, at the right time with paid ads. Then, see the benefits of our conversion rate optimization practice, with lower overall client acquisition costs. 

lead generation services

Why choose Solvis Media for digital marketing?

If you want to rank higher than the competition on Google, Bing & Search Engines

Our personal injury lawyer clients are focused on getting more cases than ever before. We specialize in Local SEO, Google Business Profile (GBP) optimization and keyword research. We’ll target high-intent searches like “Best Personal Injury Attorney Near Me.”

If you want the competitive advantage of video

We dramatically increase law firm website traffic and leads for law firms through creative video production. Adding a brand video to a website, on average, increases website traffic by an additional 157%, and conversions by 80%.

If you're looking for a long-term digital marketing partner

We’re a personal injury lawyer marketing partner for long-term growth. At Solvis Media, we genuinely want to see your law firm meet the marketing & business goals you set out to achieve.

Get new clients for your personal injury law firm with our digital marketing team

Personal injury lawyers face plenty of tough competition online. Our digital marketing agency competes with this better than anyone else. Using data-driven law firm marketing strategies such as SEO, Website Design, and Pay-Per-Click, we drive more traffic. Then, through world-class video production, we turn clicks into customers, lowering the cost of digital client acquisition in the process. With Solvis Media, you’ll outrank competitors and win over more clients than ever before. 

At Solvis Media, we work with lawyers to increase case volume, get higher-value cases, and more clients than ever before. Browse some of our methodologies, tips, and tricks, or contact us to get a free proposal.

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"Solvis Media understood my law firm’s brand and internet marketing goals immediately, and put in place an effective digital media campaign that captured those goals. We have already seen results in improved engagement and, most importantly, new clients. Excellent work."

Nate Baber – Managing Partner at INJUREDCT, a Personal Injury Law Firm

We've got Personal Injury Law Firms covered for all things digital marketing

We’ll handle every aspect of your personal injury lawyer marketing so you can focus on doing what you do best—advocating for your clients. From web design to SEO, social media, and content creation, we’re a done-for-you personal injury law firm digital marketing agency, creating a custom marketing strategy to meet & exceed your growth goals.

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Personal Injury Lawyer Search Engine Optimization (SEO)

More Clicks, More Clients, More Cases

For Personal Injury Lawyer SEO (Search Engine Optimization), we use keywords to reach the right clients for the right searches. We optimize all of your web pages to rank highly on specific searches. So if a potential client is searching for “personal injury lawyer near me” or “car accident lawyer near me,” your personal injury firm’s website needs to show up on page one—and it’s our responsibility to make that happen. 

More than ever before, customers are using the internet, local search, and search engines to find the personal injury law firm that’s right for them. If your law firm’s website doesn’t rank well on Google, doesn’t show up on local search results, or isn’t bringing any new customers to your business, we can help. Solvis Media is a highly rated, top digital marketing agency for law firms and lawyers. 

Website design and development services from Solvis Media - portfolio

Personal Injury Lawyer Website Design

Creating Custom Websites for Personal Injury Lawyers

The websites our law firm digital marketing agency creates are fresh, intuitive, and never templated – helping your law firm rank higher. We’ve designed beautiful websites for lawyers over the years. We deploy our SEO service, bringing new customers in through Google & other search engines. We use video production, quality photography, and creative content to help make your site look amazing, and to achieve unmatched results in our digital marketing campaigns. 

If your law firm is looking for a personal injury lawyer internet marketing partner, you’ve come to the right place. 

law firm website design and SEO for Connecticut law firm

Personal Injury Lawyer Video Production

Video: our secret to dominating the competition

Content marketing is a double-edged sword for personal injury lawyer marketing. As marketing professionals, it helps us rank our clients on Google and also improves the likelihood of turning a ‘click’ into a lead. This starts with well-written content that is not only keyword-dense for SEO but also provides useful, quality information about personal injury law.

Today, clients have more access to information than ever before. Clients could choose their lawyer with a click of a button. That’s why we focus well beyond just the technical ‘ranking’ aspects of SEO. We provide trustworthy video content on every page, building your ‘know, like, and trust’ factors with potential customers.

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Personal Injury Lawyer Pay Per Click & Digital Ads

Reach more customers than ever before, for less

Solvis Media is a highly rated, top digital marketing agency for personal injury law firms. Our claim to fame is our built-in conversion rate optimization practice. Personal Injury Lawyer Conversion Rate Optimization (CRO) is crucial for law practices that outsource digital marketing. We implement CRO from the very beginning. 

Our CRO practices lessen the cost of digital client acquisition, bolster sales efficiency (spend less time ‘selling’ yourself as a lawyer), and help improve margins overall for marketing budgets. We place a heavy emphasis on explainer videos, brand videos, testimonial videos, and other smart (and secret) methodologies for personal injury lawyers that we’ve been using for years. 

After reducing the cost of digital client acquisition for personal injury law firms, we deploy targeted digital ads on Google, Bing, Social Media Marketing, and beyond – reaching more clients & getting more cases than ever before, for less.

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Personal Injury Law Firm Marketing Agency

Local SEO Services & more

Personal Injury Lawyer Local SEO is sometimes more important than on-page SEO for lawyers. When searching for terms such as “lawyer near me” or “personal injury lawyer [city],” this triggers a search engine to display a map of lawyers nearby. Not only that, this map also features verified client reviews, which can significantly boost trust and rankings for businesses. Each search engine has a different platform and nuances for local SEO. Google’s tool, for instance, is called ‘Google My Business.’ At Solvis Media, we set up local SEO pages for law firms, automate review gathering from past customers, implement digital CRM, and rank your business higher than competitors.

We offer personal injury lawyer email marketing, automated review collections, CRM implementation, and digital appointment scheduling solutions to automate and scale your law firm online.

law firm digital marketing agency

What you'll get with our digital marketing agency for personal injury law firms:

Supercharged, Optimized Website Design

Better digital marketing campaigns for law firms start with better websites. We build beautifully designed, custom websites that rank highly on Google, Bing & other search engines.

Generate New Traffic, Leads & Sales

We use a combination of smart methodology, paid ads, and CRO to boost leads & sales. Within the first few months of services, plumbers see an average website traffic increase of 157%, up to a 2x increase in online leads, and up to a 20% increase in overall lead-to-sale conversion rates.

Build a Better Book of Customers

We streamline & automate your firm's online reviews system, build better mailing lists, implement online booking systems and create simple, easy-to-use online referral programs.

Get the Competitive Advantage of a Solvis Video

Our main goal is to grow your law firm through traditional digital tools such as Website Design, SEO, Pay-Per-Click & digital ads. By adding in our high-level videos, we get our clients more conversions, improve sales efficiency, and significantly decrease the cost of digital client acquisition.

Custom Solutions

Personal Injury Lawyer Marketing Strategies

At Solvis, we use our base-line personal injury lawyer digital marketing methodology. Then, to drive even more traffic & case volume, we add customized solutions for each specific industry.

We have additional marketing methods we’ve used specifically for the unique marketing needs of personal injury lawyers. Click to expand.

Website Design and Development

Optimized Website Design for Lawyers

Our 3 design principles dictate exactly how we go about web design for lawyers. Websites need an intuitive UI/UX, should be informative (but not overbearing), and must exist at the cross section of creativity and functionality. Every single website we design for law firms is custom & made-to-order. We are perfectionists at every turn, and never settle for average looking websites. Nothing is templated, everything is well-thought out, collaborated on, and flawlessly executed. Our sales-centric approach focuses in on making content, CTA’s, lead capture, and content forms that net the most results for your firm. 

SEO (Search Engine Optimization), Video, and more

Notice how everything is nicely split on this website – it reads easier, doesn’t bore, and gets to the point in each section. That’s how we write sales-centric, optimized content for our clients. For law firms, video is our superpower, and what makes us unique. The best performing websites are those with higher engagement rates. High-quality videos make that happen. In fact, websites with video are 53 times more likely to rank page one, than those without.

In addition to our white-hat techniques, creative content, on-page, and technical SEO, we also excel at off-page SEO work. This includes getting your company into local listings, sourcing reviews, and developing backlink profiles through guest blogging & podcasting.

Blogging, Email Marketing for Lawyers

We assist with Email Marketing, Blog Writing & Social Media strategies, creating custom, high-performance campaigns for companies of all types.

Video Marketing for Lawyers

Video production is at the core of our strategy for digital marketing. Through video, we give our clients an unmatched advantage over their competitors online. Video is an incredibly versatile medium, being used for digital ads, website content, and getting new customers through organic video searches.

Video increases website traffic an average of 157%. Great videos can help law firms increase conversion rates by up to 80% (or more). Additionally, 85-90% of customers watch a video before making a purchasing decision. Will that video be yours?

Digital Advertising & Pay Per Click for Lawyers

Get long-term results with our SEO services. See immediate conversions with our pay per click campaigns. Combine both for maximum results. Advertise on Facebook, Instagram, X (formerly known as Twitter), YouTube & more with our custom ad creative, and expert ad-buyers. Beyond our expert strategy & creative eco-system, our service stack includes powerful digital & traditional paid advertising solutions for attorneys (PPC, LSA’s), including lead generation.

Taking a custom-made approach for law firms seeking business growth

Lawyers have different customer bases, ranging from personal injury to business, as well as different specialties and niches. We understand this at Solvis, and want to do everything to make a growth-focused digital marketing strategy that works for you. We’re a versatile company, creating everything from award-winning photography, to well known law firm podcasts. That’s why, from the very first phone call, we’ll learn more about your goals, both for marketing & business growth. Reach out for a free project proposal & consultation, and see if Solvis Media is right for you! 

Game-Changing Marketing for Personal Injury Lawyers

Send us a brief message, and we’ll match you with one of our personal injury law firm marketing experts to talk more about your marketing project. We want to hear about some of your short & long term goals for your company, and we’ll give free insight on marketing strategy, costs, expected results, and more.

We provide digital marketing services to personal injury lawyers and personal injury law firms in all 50 states. We service all major, mid-major, and small markets throughout the entire United States, including, but not limited to: Major: New York, NY, Los Angeles, CA, Chicago, IL, Houston, TX, Dallas, TX, Washington, D.C., San Francisco, CA, Atlanta, GA, Boston, MA, Miami, FL, Philadelphia, PA, Seattle, WA, San Diego, CA, Phoenix, AZ. Mid-Major Markets include: Denver, CO, Minneapolis, MN, Charlotte, NC, Orlando, FL, Tampa, FL, St. Louis, MO, Cleveland, OH, Detroit, MI, Cincinnati, OH, Pittsburgh, PA, Kansas City, MO, Austin, TX, Indianapolis, IN, Nashville, TN, Baltimore, MD Small Markets: Raleigh, NC, Salt Lake City, UT, Greenville, SC, Hartford, CT, Columbus, OH, New Orleans, LA, Buffalo, NY, Richmond, VA, Albuquerque, NM, Oklahoma City, OK, Des Moines, IA, Boise, ID, Charleston, SC, Little Rock, AR, Spokane, WA, Reno, NV, and Sarasota, FL.

We’ve worked with attorneys in all practice areas, including: Litigation, Corporate Law, Criminal Law, Family Law, Personal Injury Law, Real Estate Law, Intellectual Property Law, Employment and Labor Law, Bankruptcy Law, Immigration Law, Environmental Law, Tax Law, Estate Planning, Healthcare Law, Securities Law, Antitrust and Class Actions, Construction Law, Education Law, Admiralty and Maritime Law, Entertainment Law, Civil Rights Law, Business Litigation, Insurance Law, Product Liability Law, Workers’ Compensation, Social Security Disability Law, Contract Law, Business Law, Appellate Law.

Industry Insider

A simple guide to jump-start personal injury law firm marketing efforts

At Solvis, we understand the world of marketing can be overwhelming. In the world of digital marketing for law firms, there’s many terms & strategies to navigate. Here, we’ve put together some of the most frequently asked questions, a terminology index, and some quick tips to get started. 

What is internet marketing?​

What is internet marketing for lawyers?

Internet marketing, or ‘digital marketing’ essentially means any marketing methods that exists online. Digital marketing companies will either be specialists or generalists. At Solvis Media, we focus on a few core digital marketing necessities, and do them better than anyone else. For digital marketing, we use search engine optimization, conversion rate optimization, beautiful web design, email marketing, pay-per-click, and video production as core functions of our practice. 

What is SEO? How can lawyers use SEO?

When searching for products or services, select websites & businesses will show up first. Most people don’t actively think about how that happens. The first websites and businesses that show up on Google, Bing & other search engines have a symbiotic relationship with the search indexes. In order for your website and business to rank high on Google or Bing, you must invest in what is called SEO, or Search Engine Optimization. Customers will be searching for personal injury attorneys, business litigation experts, and more – it’s our job to make that happen.

When working on a website’s SEO, there’s a few things to keep in mind. First, you need a quality, fast, well-designed website. Next, you’re going to need keyword-rich, informative, dense content. A lot of it. Then, high quality customer reviews, a listing on Google maps & local listings as well. In order to rank #1 on Google or Bing, you’re also going to want to invest in a high-quality video. Websites with video content are 53 times more likely to rank on the first page of Google search results. 

Those are some of the things to consider when working on SEO best practices. At Solvis, we help our law firm clients rank #1 on Google and Bing in their target market. To start ranking higher on Google, contact us for a free project proposal.

Pro tip: for written content, we highly recommend against using AI or outsourced blogging, as customers will read what’s being written! 

What is CRO for law firms?

In our eyes, marketing should attract high-quality leads that align with the sales team’s goals, making sure that resources aren’t wasted. When marketing content (like case studies, testimonial videos or explainer videos) can warm up leads, sales can close more quickly with fewer objections. You can easily boost your know, like, and trust factors with customers by creating well written content, a wonderfully designed website, and world-class videos. Our CRO practice speeds up sales velocity, reducing the time and cost of bringing in new clients for law firms.

Why an optimized, expert-designed website is important for marketing

Just as with CRO & SEO, optimized, expert designed websites are important for customer interactions, and getting customer information. A hard to navigate, slow, and difficult to use website is going to keep clicks off the website. One of our mottos for website design is ‘turn clicks into customers.’ We do this through well-placed call to actions, expert design, well-flowing informative content, and high-quality videos. Our customers see an average conversion rate increase of 80% within the first 6 months of services. 

How effective is video production for lawyers?

Video-first marketing, or video production, is an extremely effective marketing technique for lawyers – it builds trust, demonstrates expertise, and increases your website’s Google or Bing search ranking. By creating high-quality videos, lawyers can connect with potential clients online and turn viewers & visitors into clients. Want our favorite stat? Websites with videos on them are 53 times more likely than their competitors, to rank on the first page of Google search results!

Pay-Per-Click Advertising & Local Service Ads

Pay-per-click (PPC) advertising for law firms is a type of online advertising where you’d pay a small fee any time a customer clicks on the ads we generate. The fee is typically measured through the acronym ‘CPC’ (Cost Per Click). It’s one of the ways you can drive immediate visits to your website, rather than earning them organically by using search engine optimization (SEO) or some of our other marketing methods.

PPC is commonly used on platforms like Google Ads, Bing Ads, and social media networks such as Meta (Facebook), Instagram, or LinkedIn. Pay-Per-Click is optimal for high-intent searches like “law firm near me” – you’ll bring in new customers that are already in the market & ready to call for a quote.

Watch: Our Top 5 Marketing Strategies for Personal Injury Lawyers Heading into 2025