20 Marketing Strategies for Home Services

Here are your 20 strategies for marketing your home services business!

Each strategy comes with clear, practical context to help you implement it effectively. Use these marketing ideas as a starting point and adapt them to suit your home services business. Adjusting the details to match your goals and audience is key to building impactful and successful campaigns.

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These 20 actionable strategies will help you elevate your home services marketing. Discover ways to improve local SEO, create engaging social media content, and run campaigns that resonate with your customers. Apply these ideas to attract more leads, strengthen your brand, and grow your business with confidence.

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Whether you want to build up credibility with local SEO, see a tremendous increase in website traffic, or build a better overall digital marketing campaign, we’ll provide you with clear, actionable advice to help achieve your marketing goals.

We’ll give strategies, costs, and marketing methods to help stand out in your market and attract more customers than ever before.

GPT Prompts

10 AI and ChatGPT Prompts for Home Services Marketing

For companies looking to streamline or lessen costs, Generative AI can help. Here are 10 great prompts to get you started marketing. And, when you’re ready to drive unbelievable digital growth for your home services company, you know who to call!

For Local SEO

Generate a checklist for optimizing the Google Business Profile of a plumbing company in [City]. Include tips for adding photos, managing reviews, and selecting the right categories.

For Social Media Posts

“Create 5 engaging social media post ideas for an HVAC company promoting seasonal maintenance services.”

Tip: Use DALL-E for Image Generation

For Customer Testimonial Videos

“Give me open ended questions, to help customers provide an authentic video testimonial for my home services company.”

For Email Campaigns

“Draft a 3-part email campaign for a contractor offering a limited-time discount on kitchen remodeling.”

For Content Marketing Blog Topics

“Suggest 10 blog post topics for an electrician targeting homeowners who want to upgrade their home’s wiring for safety.”

For Ad Copy

“Write three Google ad headlines and descriptions for a plumber offering 24/7 emergency services.”

For Social Media Video Ideas

“Generate 3 video ideas for a roofing company to showcase their expertise and build trust with potential customers.”

For Seasonal Promotion Ideas

“Create promotional ideas for a landscaping company to boost bookings in the spring season.”

For Referral Programs

“Write a referral program email that encourages existing customers to refer friends to an HVAC company.”

For Lead Magnets

“Suggest 5 downloadable lead magnet ideas for a home services company to generate leads, such as maintenance checklists or repair guides.”

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Increase your marketing impact, attract more local customers than ever, and grow your business rapidly with our 20 free marketing strategies – made specifically for home services businesses.