Having a strong video marketing strategy is essential for standing out online, and in person. If you want to drive demand for your business & services, connecting with potential customers on organic videos is the best way of doing this. Video is the best tool for Boston brands looking to build their identity, increase web traffic, and engage with customers online.
Have a look at some of our case studies, or read on for more information on how to increase brand awareness, launch new services, or drive sales online.
At Solvis Media, we’ve seen firsthand how strategic, goal-oriented video content can transform a brand’s presence and drive significant results. Here are some ways brands in Boston, and worldwide are using video to increase their conversions and presence online:
1. Telling the Story of Your Brand
We’ve been saying this for years now, and it’s true – endless studies and trends show that customers are increasingly seeking authentic brands. We all know that Boston consumers value authenticity. Customers want to buy from brands that are real, relatable, and transparent. Companies that invest in telling their brand’s story through a Solvis Media-produced video are seeing stronger connections with their audience.
Here’s a Brand Documentary we produced for a Small Law Firm:
What Works for Us: Creating behind-the-scenes videos, founder stories, and customer testimonials that highlight your brand’s journey, mission, and the people behind it all. These videos help humanize your brand, making it more relatable and trustworthy.
2. Telling Stories within the local Boston Community
If you’re aiming for Local SEO, telling stories of how your brand connects to the Boston community is a wonderful way of seeing higher engagement levels, and brand recognition. This is an excellent video marketing strategy for brands looking to go the extra mile.
What Works for Us: Producing videos that showcase local events, collaborations with Boston-based organizations, or iconic city locations. This not only appeals to local pride but also reinforces your brand’s connection to the community.
3. Using Video to Create Organic Educational Content for YouTube & SEO
Educational videos are a growing trend in Boston’s video marketing scene. By providing valuable, informative content, businesses can position themselves as thought leaders and build trust with their audience.
Here’s a short video we produced for Kenwood Radios, a how-to on Cloning:
What Works: Developing videos that address common industry challenges, provide how-to guides, or feature expert insights. These types of videos attract a targeted audience looking for solutions, driving traffic and building authority.
4. Social Media Campaigns & Short Videos
Social media is a key platform for video marketing, and Boston businesses are leveraging it to reach a broader audience. Integrating video into social media campaigns, especially on platforms like Instagram, LinkedIn, and Facebook, is driving significant engagement.
Here’s a quick cut of a brand video we produced for a Boutique law firm:
What Works for Us: Creating short, attention-grabbing videos optimized for social media sharing. These can include teaser videos, product showcases, and quick tips, all of which contribute to a larger campaign strategy that includes paid ads and longer form organic content.
Here’s another example of a short clip we Produced for Aeton Law’s Social Media:
5. Behind the Scenes look at Giving Back, Charities & Community Outreach
Certain Boston customers are drawn to brands that show a commitment to sustainability and social responsibility. Video content can highlight community involvement, or partnerships with charitable organizations. Interviews with Leadership or Employees that explain the ‘motivations ‘why’ behind these initiatives make the content super relatable.
6. Customer Success Stories: The Testimonial Video
Build trust effortlessly with customer success stories. Giving your customers and clients an opportunity to share the effectiveness of your products or services is the best way of building trust online.
Here’s a testimonial video one of our clients sent us the other day:
What Works: Creating in-depth testimonial videos that feature real customers discussing their positive experiences with your brand. These stories, told authentically, can significantly boost credibility and influence purchasing decisions.
7. Modern Approach to Corporate Video Production
It’s not very ‘corporate’ anymore. Boston businesses have been quick to embrace new video formats, staying ahead of the curve and keeping their content fresh. From interactive videos, to live streaming, companies experimenting with these formats are finding new ways to reach their customers online. Even in live-action, pre-scripted videos, our clients are enjoying documentary-style corporate videos we produce.
Here’s one of our favorite videos produced: A short, engaging case study for Suji:
Video Marketing Strategies for Businesses in Boston
At Solvis Media Boston, whether you’re looking to tell your Boston brand’s story, showcase involvement within the local community, or build a content library full of your expertise, we’re here to create videos from concept to completion.
Video Strategy for Business Marketing in Boston
These video marketing strategies are proving to be super effective for Boston-based businesses. If you’re looking for video marketing strategy in Boston, Solvis Media is ready to help. Our team is dedicated to producing high-quality, results-oriented video content. Contact us today at 516-660-3699 or send us an email to discuss how we can help your business grow with video marketing.