We create effective digital marketing strategies for law firms. Today, clients search for legal services online more than anywhere else. Potential clients expect to find lawyers that rank high on search results, convey trust, show professionalism, and demonstrate expertise.
With such a highly competitive landscape, you need more than just cookie-cutter, vanilla, basic digital marketing. Your firm needs a proven legal marketing expert who understands the nuances of marketing for law firms.
If your firm is ready to scale, attract more qualified leads, and dominate your local market, we’re the team for you. Work with our legal marketing experts today, and get more cases than ever before.
Our In-House Legal Marketing Experts
Marketing for law firms isn’t the same as marketing for other industries. The team at Solvis has deep ties to the law community, as some of our family members are lawyers and law firm owners. We have decades of expertise in the legal services world.
We understand the need to build trust with clients, in order for those relationships to flourish. Our law firm marketing experts understand the unique challenges of legal marketing. Every firm is a bit different in style, identity, and personality. Thus, we create customized, original strategies for law firms all over the country.
Here’s to expect from our experts:
- Legal Industry-Specific Knowledge: We’ve seen the competition. We know their marketing strategies – what works, and what doesn’t. We have a complete understanding of legal clients, their search behaviors, and the competitive landscape of attorney marketing.
- Proven Results: A track record of driving measurable outcomes for lawyers like increased traffic, leads, and new cases.
- Custom Strategies for Different Practice Areas: Approaches designed specifically for your firm’s practice areas and target audience.
Services Offered by our Legal Marketing Experts
Custom SEO for Law Firms
Search engine optimization (SEO) is one of the most effective ways to increase website traffic for law firms.
Achieving meaningful SEO results requires a team that knows how to write content that will rank high on Google. While, at the same time, showing the expertise of a lawyer. For legal SEO, our lawyer marketing experts write professional, industry leading articles and blog posts.
Meanwhile, our website development team builds custom in-house search engine optimized websites. Our teams deliver on the metrics that matter most: higher search rankings, increased organic traffic, and more qualified leads.
- Thorough Website Audits: Identifying technical issues, on-page improvements, and content gaps.
- Localized SEO: Optimizing for geographic-specific keywords like “family lawyer in Ft. Lauderdale” or “personal injury attorney Tampa FL.”
- Link-Building Campaigns: Earning backlinks from high-authority, industry-relevant sites.
- Content Creation: Writing blogs, articles, and landing pages that boost rankings.
Digital Marketing Strategy Development and Deployment
Beyond SEO, a legal marketing expert integrates other digital channels to create a comprehensive strategy:
- Search Engine Marketing (SEM): Running PPC (paid ad) campaigns that target clients actively searching for your services.
- Social Media Advertising: Engaging potential clients where they spend time online.
- Performance Tracking: Using data to refine strategies and improve ROI over time.
Staff Training and Vendor Accountability
If your firm already has an in-house marketing team, an attorney marketing expert can bring valuable outsider perspective.
- Internal Staff Training: Equipping your team with the skills needed to execute campaigns effectively.
- Vendor Oversight: Holding third-party agencies accountable for delivering on promises and tracking their progress through clear KPIs. (Key Performance Indicators)
- Vendor Selection Guidance: Helping you select the right marketing vendors by assessing their true capabilities.
Have a look at some of our recent case studies for lawyers and law firms here.
How a Legal Marketing Expert Works with Law Firms
Law Firm Consulting Services
A law firm marketing expert can guide firms of all sizes through personalized consulting services:
- Customized Training: Giving your in-house team the skills to handle SEO, SEM, and content creation.
- Strategic Planning: Develop a roadmap for your law firm’s long-term growth goals.
- KPI Development: Identify and create the right marketing metrics to measure success of campaigns.
- Performance Analysis: We regularly adjust and refine campaigns to stay ahead of competitors.
Agency Services
For firms that prefer to outsource their marketing, a legal marketing expert offers full-service solutions. We provide SEO, paid ads, general digital marketing services, lawyer website design, video production, and more.
Why Your Firm Needs a Lawyer Marketing Expert
Marketing experts who work daily with law firms understand the challenges unique to this field. Our base of clients mainly consists of lawyers, law firms and professional service firms.
Always look for real-world results when choosing an attorney marketing expert. Your firm’s ultimate goal is to sign more cases. Our marketing expert’s goals are exactly that. Whether through better visibility, more website traffic, or higher-quality leads – we’ll get your law firm to that point.
Start working with our legal marketing experts.
- Schedule an Initial Consultation We’ll discuss your firm’s goals, specific challenges, and current marketing plan.
- Digital Audit: We review your website and online presence. We check your SEO rankings and find problems that need fixing.
- Custom Plan Based on the audit, the marketing expert will make a clear plan. This plan will list actions to help you reach your goals.
- Build the Right Team. The right people will support your marketing efforts.
- Track Progress Regular updates and detailed reporting will ensure your campaigns stay on track and deliver results.
The Right Partner for Your Firm’s Growth
Hiring the right law firm marketing expert is an investment in your firm’s future. This helps you attract more clients, boost revenue, and lead your local market.
Ready to take your firm to the next level? Contact a legal marketing expert today. Start building a stronger marketing campaign for your law practice that attracts the clients you want. Want to learn more? Read our tips on the best law firm marketing strategies.