Sharpen your messaging, build trust, and see new clients in no-time with lawyer video production and video marketing in NYC
It’s never been harder to connect with potential clients online. With more and more customers searching for their lawyers online, text on webpages and simple calls-to-action are not enough to bring clients in. Video is the ultimate sales cure for smart Law firms in NYC. Video from past clients, lawyers, or staff can create a sense of trust, and hearing real stories helps establish credibility in the legal industry.
To create excellent content for New York City law firms, we have a time-tested, hands-on pre-production process that sharpens your messaging, and gets down to what makes your legal practice unique. A professionally produced video will differentiate your firm in one of the most competitive markets (if not the most competitive market) by highlighting your past results, your litigation style, how you handle client-attorney relationships, and more. Whether you’re a personal injury attorney, criminal defense lawyer, a business litigation attorney, or law firm owner – video is essential for standing out in the 21st century.
Best types of lawyer videos to use for marketing in NYC
Our mission is to build brands through the smart usage of visual media. That’s why, at Solvis Media, we place a heavy emphasis on authentic, true-to-identity writing & production. We help your law firm or solo practice succeed in choosing the right type of video for your marketing campaigns.
Usually, we recommend getting a brand video, and a few testimonial videos done to start. We can edit these into shorter clips, so you can use them for digital advertising on Facebook, Instagram, and YouTube. Get more awareness for your firm and see more conversions with brand videos and testimonials. Other times, when looking for something simple, an introductory landing page video can do the job. When going all-in on digital or television advertising for your law firm, we recommend custom, creative commercials, optimized for the final platform they’ll be promoted on. We help with strategizing marketing campaigns – give us a call at 516.660.3699 to get a free consultation.
Here are some of the video types we recommend for lawyers in NYC:
- Testimonial Videos
- Brand Videos
- Explainer Videos
- TV Commercials
- Bio Videos
How to get the most out of your video production project
To maximize the impact of your video project, it’s essential to start with clear goals in mind, right out of the gate. So understanding the objectives of your video project – new cases, better cases, awareness (or a combination of these metrics), can help define the writing and direction of your video.
Matching smart strategy and writing with high-quality, award winning production will net you the best results. After the project is over, we use conversion tracking tools to help manage and measure ROI for our purposes, and yours.
Ultimately, at Solvis, we combine unique video-first marketing principles and match them with high-end production at a fair price, to make sure you get the most out of your video project.
Choosing the right NYC video production company
At Solvis, we have experience working with law firms over the last decade – working with well-known firms like Cellino & Barnes, to mid-sized and smaller firms throughout the United States. It’s important to choose a production company that can understand the ins and outs of the legal industry, and we do. We’ve also had a measurable amount of success with our lawyer clients – have a look at our recent case study with King Law, where we got 1.5 million organic (non paid) views on YouTube & social media.
‘Sales-Centric’ Video Production Company in NYC
Some companies focus on only production quality, but we understand the entire ecosystem – emphasizing the importance of writing, strategy, and measuring ROI in our production process.
To get the most out of your project, go with the pros at Solvis Media. To get started, give us a call at 516-660-3699 for a free consultation, or reach out via our contact us page.