How Brand Authenticity is Highlighted in Video – a Brief Comparison of Burger King & Chick-Fil A’s new commercials
Did you know that the average NFL fan watches close to 3,500 commercials each year? Measuring Authenticity Breakthrough Research This year, Breakthrough Research did an incredible job creating metrics for brand authenticity for 2023. In their survey of 5,000 people, they studied 20 categories of authenticity amongst 100 different brands. They found that people responded […]
The Ultimate Guide to Video Production for Financial Service Firms
What is Financial Video Production? Why Video is a Game-Changer in today’s Finance IndustryHave you ever noticed how a good video can make you forget that you’re watching an ad, a how-to, or a simple introduction to a new topic? For your target audience, finance isn’t always the easiest topic to digest. Video, when done […]
How to Make a Great Video for LinkedIn: A Video Production Guide
Our video production professionals share some tips and tricks for optimizing your videos for LinkedIn, along with some key statistics that illustrate the importance of video on the platform.
2023’s Top Video Marketing Trends
We know that the market is always changing as we look to the future of video marketing, so it’s crucial to keep up with the most recent trends and strategies. We always stay on trend with video, so catch up with our video creative’s top tips and tricks! The top five video marketing trends to look for, or try in 2023 are listed below.
Creating a Successful Video Marketing Campaign (Step-by-Step) [2023]
Videos have the power to grab people’s attention, keep them engaged, and convey a story in a way that written media, photos, and graphic design cannot. Creating a successful video marketing campaign goes beyond producing high-quality videos.